--- title: The Great Office Supplies Caper | E-commerce description: E-commerce | Office Products & Business Equipment Resellers and their future prospects in the Digital Workplace --- [![Digitol Services](https://info.digitolservices.com/hs-fs/hubfs/Digitol%20%26%20E%26S%20Co-Branding%20Logo.png?width=131&height=64&name=Digitol%20%26%20E%26S%20Co-Branding%20Logo.png "Digitol Services")](https://www.EandSsolutions.com) - [Home](https://eandssolutions.com) - [About Us](https://eandssolutions.com/about-us/) - [About Us](https://eandssolutions.com/about-us/) - [Endorsements](https://eandssolutions.com/about-us/endorsements/) - [Privacy Policy](https://eandssolutions.com/about-us/privacy-policy/) - [Expertise](https://eandssolutions.com/expertise/) - [Business](https://eandssolutions.com/business/) - [Finance](https://eandssolutions.com/business/finance/) - [Planning & Strategy](https://eandssolutions.com/business/business-planning/) - [Operations Management](https://eandssolutions.com/business/operations-management/) - [Supply Chain](https://eandssolutions.com/business/supply-chain-for-small-business/) - [Intellectual Property](https://eandssolutions.com/business/intellectual-property/) - [Mergers and Acquisitions](http://eandssolutions.com/business/mergers-and-acquisitions/) - [Sales & Marketing](https://eandssolutions.com/sales-marketing/) - [CRM](https://eandssolutions.com/sales-marketing/crm/) - [E-commerce](https://eandssolutions.com/sales-marketing/e-commerce/) - [Digital Marketing](https://eandssolutions.com/sales-marketing/digital-marketing/) - [Social Media Strategy](https://eandssolutions.com/sales-marketing/social-media-strategy/) - [Sales Channel Development](https://eandssolutions.com/sales-marketing/sales-channel-development/) - [Technology](http://eandssolutions.com/technology/) - [IT Systems](https://eandssolutions.com/technology/it-systems/) - [Software Development](https://eandssolutions.com/technology/software/) - [Digitol](https://eandssolutions.com/digitol-solution/) - [Free Tools](https://eandssolutions.com/free-tools/) - [Blog](http://blog.eandssolutions.com/blog) - [Contact Us](http://blog.eandssolutions.com/contact) Search … Search ![keyboard2.jpg](https://info.digitolservices.com/hs-fs/hubfs/ExecutiveStrategicSolutions_Sep2016/Layout/keyboard2.jpg?width=1280&name=keyboard2.jpg "keyboard2.jpg") # The Great Office Supplies Caper ## [Why Must Resellers Approach E-commerce Strategy Differently?](https://info.digitolservices.com/blog/why-must-independent-op-and-oe-resellers-approach-ecommerce-differently) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 10/11/17 7:28 AM - [Tweet](https://twitter.com/share) Over the last decade or so, there are only a handful of office products (and virtually no business equipment) resellers who have developed successful e-commerce revenue streams. Despite the decline in North American reseller numbers during this time... [Read More](https://info.digitolservices.com/blog/why-must-independent-op-and-oe-resellers-approach-ecommerce-differently) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/why-must-independent-op-and-oe-resellers-approach-ecommerce-differently#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [The Amazon Marketplace - Serving as Disruptor or Predator?](https://info.digitolservices.com/blog/amazon-a-disruptor-or-a-predator-in-the-office-products-space) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 8/18/17 8:03 AM - [Tweet](https://twitter.com/share) It's rare for a day to go by without Amazon being in the news as their initiatives continue to irreversibly change the face of the consumer's shopping behavior. The outlook for traditional brick and mortar retailers has been systemically challenged... [Read More](https://info.digitolservices.com/blog/amazon-a-disruptor-or-a-predator-in-the-office-products-space) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/amazon-a-disruptor-or-a-predator-in-the-office-products-space#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce) ## [What's More Important? Website Traffic or E-commerce?](https://info.digitolservices.com/blog/whats-more-important-web-traffic-or-e-commerce) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 8/8/17 7:56 AM - [Tweet](https://twitter.com/share) We've asked the question of office products resellers many times about how important e-commerce is for their future and, the majority of times, the answer comes back that it's "mission critical". However, success stories are few and far between for... [Read More](https://info.digitolservices.com/blog/whats-more-important-web-traffic-or-e-commerce) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/whats-more-important-web-traffic-or-e-commerce#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Best Buy Leads The Way Successfully Competing With Amazon](https://info.digitolservices.com/blog/best-buy-vs-amazon-can-it-inspire-office-products-resellers) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 3/29/17 7:59 AM - [Tweet](https://twitter.com/share) It wasn't long ago and it seemed like everyone was writing off Best Buy - excess retail square footage, salespeople (if you could find them) more interested selling extended warranties than the right product or service. Combined with senior... [Read More](https://info.digitolservices.com/blog/best-buy-vs-amazon-can-it-inspire-office-products-resellers) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/best-buy-vs-amazon-can-it-inspire-office-products-resellers#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce) ## [Self-Assessment of the Digital Status of my Office Products Business!](https://info.digitolservices.com/blog/self-assessment-of-the-digital-status-of-my-office-products-business) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 2/28/17 10:57 AM - [Tweet](https://twitter.com/share) In the fall of 2016, I put myself in the shoes of an [office products and supplies reseller](https://info.digitolservices.com/blog/office-supplies-resellers-their-value-proposition) in recounting the "story" of a dealership successfully embracing digital technology. As regular readers will already appreciate, it takes a lot of work to get... [Read More](https://info.digitolservices.com/blog/self-assessment-of-the-digital-status-of-my-office-products-business) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/self-assessment-of-the-digital-status-of-my-office-products-business#comments-listing) Topics: [Social Media](https://info.digitolservices.com/blog/topic/social-media), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Small Business](https://info.digitolservices.com/blog/topic/small-business), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Why social media is important for independent resellers.](https://info.digitolservices.com/blog/office-products-dealers-whats-the-tweeting-point) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 1/26/17 8:03 AM - [Tweet](https://twitter.com/share) I've wondered for a while just what is the point Tweeting and have a quandary to decide how much time and effort's required to figure out if it's worth participating on the Twitter platform at all. This has become a bit of a catch-22 because I'm... [Read More](https://info.digitolservices.com/blog/office-products-dealers-whats-the-tweeting-point) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/office-products-dealers-whats-the-tweeting-point#comments-listing) Topics: [Social Media](https://info.digitolservices.com/blog/topic/social-media), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Small Business](https://info.digitolservices.com/blog/topic/small-business) ## [Office Products Resellers and How to Fix](https://info.digitolservices.com/blog/office-products-resellers-and-how-to-fix) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 1/19/17 6:40 AM - [Tweet](https://twitter.com/share) As I conclude this seven-part series of articles, I'd like to remind you it started with my argument that the aftermarket Office Products Industry has failed both itself and the independent resellers. The industry has failed to transform itself for... [Read More](https://info.digitolservices.com/blog/office-products-resellers-and-how-to-fix) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/office-products-resellers-and-how-to-fix#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Small Business](https://info.digitolservices.com/blog/topic/small-business) [All posts](https://info.digitolservices.com/blog/all) [Next](https://info.digitolservices.com/blog/topic/e-commerce/page/2) ### Subscribe to Email Updates ## ![Digitol Logo](https://info.digitolservices.com/hs-fs/hubfs/EandS_Solutions/Blog_Images/DIGITOL_logo_HiRes.png?width=200&name=DIGITOL_logo_HiRes.png "Digitol Logo") Become a founding member of our Digital Business Transformation Service! Learn more with a no-obligation phone consultation. [![Learn More](https://no-cache.hubspot.com/cta/default/885654/cef2e462-845b-41a2-b17e-511743e2c14c.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/cef2e462-845b-41a2-b17e-511743e2c14c) ### The Office Products Trilogy ##### Free e-Books Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations. **Book 1** - *The Path to a Business Transformation* [![Free e-Book DIGITAL TRANSFORMATION Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc) **Book 2** - *Mergers & Acquisitions: A $20 Billion Growth Opportunity* [![Free e-Book MERGERS & ACQUISITIONS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e492f60b-40c4-47ac-a016-98d7aed323f4.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e492f60b-40c4-47ac-a016-98d7aed323f4) **Book 3** - *How the Industry has Failed the Resellers* [![Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11) ### Calculating Returns ##### For your Digital Strategy The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data! **Check out our suite of Business Calculators!** - Break the problem down into manageable segments. - Interactive - experiment and watch the results. - Develop a better understanding of how to translate effort into results. **Essential business tools to help you manage your digital transformation!** [![Calculators Click Here](https://no-cache.hubspot.com/cta/default/885654/061e5699-fff0-4e75-a389-3429d133ef87.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/061e5699-fff0-4e75-a389-3429d133ef87) ### Business Projection Model Built to demonstrate a path for the growth and profit potential that can be achieved in either the office products or equipment channel when leveraging an integrated business platform designed for the 21st-century digital environment! Access our* FREE* proprietary business projection model. [![Financial Plan Modeling Platform Start Here](https://no-cache.hubspot.com/cta/default/885654/13deb993-4160-408a-b023-b55419f42867.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/13deb993-4160-408a-b023-b55419f42867) ### IT Scorecard Access our proprietary Information Technology scorecard. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform. Once an integrated technology platform is established, then start to have some fun transforming your business, leveraging business intelligence alongside **your** personality in **your** market. [![Access Free IT Scorecard](https://no-cache.hubspot.com/cta/default/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304) ### Posts by Topic - [Business Transformation (101)](https://info.digitolservices.com/blog/topic/business-transformation) - [Industry News (43)](https://info.digitolservices.com/blog/topic/industry-news) - [Web Traffic (37)](https://info.digitolservices.com/blog/topic/web-traffic) - [Small Business (30)](https://info.digitolservices.com/blog/topic/small-business) - [E-commerce (26)](https://info.digitolservices.com/blog/topic/e-commerce) - [Inbound Marketing (26)](https://info.digitolservices.com/blog/topic/inbound-marketing) - [Information Technology (26)](https://info.digitolservices.com/blog/topic/information-technology) - [Social Media (21)](https://info.digitolservices.com/blog/topic/social-media) - [Intellectual Property (16)](https://info.digitolservices.com/blog/topic/intellectual-property) - [Mergers & Acquisitions (11)](https://info.digitolservices.com/blog/topic/mergers-acquisitions) - [Business Planning (8)](https://info.digitolservices.com/blog/topic/business-planning) - [CRM (5)](https://info.digitolservices.com/blog/topic/crm) - [Big Data (4)](https://info.digitolservices.com/blog/topic/big-data) - [Channel Convergence (2)](https://info.digitolservices.com/blog/topic/channel-convergence) - [Operations Management (1)](https://info.digitolservices.com/blog/topic/operations-management) see all ### [Relevant Reading](http://blog.eandssolutions.com/blog/rss.xml) ### Free Tools - [Business Projection Model](https://info.eandssolutions.com/why-must-you-have-a-financial-plan) - [Business Transformation eBook](https://info.eandssolutions.com/building-blocks-for-restructuring-a-business-for-success) - [IT Scorecard](https://info.eandssolutions.com/it-platform-for-small-biz-to-compete-in-digital-world) ### Contact Us Executive & Strategic Solutions LLC P.O. 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