--- title: The Great Office Supplies Caper | Inbound Marketing (3) description: Inbound Marketing | Office Products & Business Equipment Resellers and their future prospects in the Digital Workplace (3) --- [![Digitol Services](https://info.digitolservices.com/hs-fs/hubfs/Digitol%20%26%20E%26S%20Co-Branding%20Logo.png?width=131&height=64&name=Digitol%20%26%20E%26S%20Co-Branding%20Logo.png "Digitol Services")](https://www.EandSsolutions.com) - [Home](https://eandssolutions.com) - [About Us](https://eandssolutions.com/about-us/) - [About Us](https://eandssolutions.com/about-us/) - [Endorsements](https://eandssolutions.com/about-us/endorsements/) - [Privacy Policy](https://eandssolutions.com/about-us/privacy-policy/) - [Expertise](https://eandssolutions.com/expertise/) - [Business](https://eandssolutions.com/business/) - [Finance](https://eandssolutions.com/business/finance/) - [Planning & Strategy](https://eandssolutions.com/business/business-planning/) - [Operations Management](https://eandssolutions.com/business/operations-management/) - [Supply Chain](https://eandssolutions.com/business/supply-chain-for-small-business/) - [Intellectual Property](https://eandssolutions.com/business/intellectual-property/) - [Mergers and Acquisitions](http://eandssolutions.com/business/mergers-and-acquisitions/) - [Sales & Marketing](https://eandssolutions.com/sales-marketing/) - [CRM](https://eandssolutions.com/sales-marketing/crm/) - [E-commerce](https://eandssolutions.com/sales-marketing/e-commerce/) - [Digital Marketing](https://eandssolutions.com/sales-marketing/digital-marketing/) - [Social Media Strategy](https://eandssolutions.com/sales-marketing/social-media-strategy/) - [Sales Channel Development](https://eandssolutions.com/sales-marketing/sales-channel-development/) - [Technology](http://eandssolutions.com/technology/) - [IT Systems](https://eandssolutions.com/technology/it-systems/) - [Software Development](https://eandssolutions.com/technology/software/) - [Digitol](https://eandssolutions.com/digitol-solution/) - [Free Tools](https://eandssolutions.com/free-tools/) - [Blog](http://blog.eandssolutions.com/blog) - [Contact Us](http://blog.eandssolutions.com/contact) Search … Search ![keyboard2.jpg](https://info.digitolservices.com/hs-fs/hubfs/ExecutiveStrategicSolutions_Sep2016/Layout/keyboard2.jpg?width=1280&name=keyboard2.jpg "keyboard2.jpg") # The Great Office Supplies Caper ## [Social Media Audience Engagement & Development](https://info.digitolservices.com/blog/social-media-audience-development-engagement) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 9/8/16 8:00 AM - [Tweet](https://twitter.com/share) Everyone loves numbers .. don't they? Well, no I don't think so, but regardless we all have to deal with them every day of our lives. [I've blogged numerous times about the "science"](https://info.digitolservices.com/blog/the-science-behind-successful-web-traffic-development) of [web traffic development](https://info.digitolservices.com/blog/developing-web-traffic-successful-e-commerce) and, as you must now know, that part of... [Read More](https://info.digitolservices.com/blog/social-media-audience-development-engagement) 1 Comment [Click here to read/write comments](https://info.digitolservices.com/blog/social-media-audience-development-engagement#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Email marketing best practices, social, & blogging for web traffic](https://info.digitolservices.com/blog/email-social-media-blogging-website-traffic-the-holy-grail) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 9/6/16 9:00 AM - [Tweet](https://twitter.com/share) I've been blogging about [website traffic development](https://info.digitolservices.com/blog/so-....-whats-the-web-traffic-development-roadblock), [customer churn and acquisition rates](https://info.digitolservices.com/blog/office-products-reducing-churn-rates-and-increasing-customer-acquisition), responsive, content-rich websites, and inbound digital marketing. I promised a future post to take a dive into the numbers behind direct email marketing,... [Read More](https://info.digitolservices.com/blog/email-social-media-blogging-website-traffic-the-holy-grail) 2 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/email-social-media-blogging-website-traffic-the-holy-grail#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [B2B Lead Generation, Conversion & Customer Acquisition](https://info.digitolservices.com/blog/lead-generation-conversion-customer-acquisition) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 8/30/16 7:30 AM - [Tweet](https://twitter.com/share) [Web traffic has proven elusive for most small to medium sized office products resellers.](https://info.digitolservices.com/blog/developing-web-traffic-successful-e-commerce) Many have dabbled with e-commerce efforts but, for the most part they've not been successful. Obviously, there can be no e-commerce without web traffic so,... [Read More](https://info.digitolservices.com/blog/lead-generation-conversion-customer-acquisition) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/lead-generation-conversion-customer-acquisition#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Small Business](https://info.digitolservices.com/blog/topic/small-business), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Business Transformation Requirements For Office Products Resellers](https://info.digitolservices.com/blog/business-transformation-requirements-for-office-products-resellers) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 8/17/16 8:30 AM - [Tweet](https://twitter.com/share) ##### **Part 4 - So .... what's the web traffic development roadblock?** We've already established there's a [$20 billion growth opportunity in the office products industry](https://info.digitolservices.com/blog/developing-successful-e-commerce-for-small-business), and that there's already an experienced and knowledgeable sales organization in place... [Read More](https://info.digitolservices.com/blog/business-transformation-requirements-for-office-products-resellers) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/business-transformation-requirements-for-office-products-resellers#comments-listing) Topics: [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Business Planning](https://info.digitolservices.com/blog/topic/business-planning), [Big Data](https://info.digitolservices.com/blog/topic/big-data), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [So .... what's the web traffic development roadblock?](https://info.digitolservices.com/blog/so-....-whats-the-web-traffic-development-roadblock) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 6/15/16 11:00 AM - [Tweet](https://twitter.com/share) In this four-part series of blogs my objective is to explain the roadblocks currently preventing small business from developing sustainable traffic for the purposes of conducting e-commerce. In this first post in the series I'm going to explain the... [Read More](https://info.digitolservices.com/blog/so-....-whats-the-web-traffic-development-roadblock) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/so-....-whats-the-web-traffic-development-roadblock#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Small Business Marketing & Sales Channel Development](https://info.digitolservices.com/blog/small-business-marketing-sales-channel-development) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 3/29/16 9:32 AM - [Tweet](https://twitter.com/share) In many instances big business no longer serves the best interests of its customers. However, real advantages built up over the years through leveraging historical value propositions, lower costs and higher efficiency, gave big business time to... [Read More](https://info.digitolservices.com/blog/small-business-marketing-sales-channel-development) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/small-business-marketing-sales-channel-development#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology), [CRM](https://info.digitolservices.com/blog/topic/crm) ## [​Small Business and Social Media](https://info.digitolservices.com/blog/small-business-and-social-media) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 3/22/16 9:42 AM - [Tweet](https://twitter.com/share) ### **Social Media & Small Business** Old school marketing may have been expensive and the returns on investment vague but the concept was simple for everyone to understand. Create an advertisement, publish it and hope someone engages. However, times have... [Read More](https://info.digitolservices.com/blog/small-business-and-social-media) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/small-business-and-social-media#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Small Business](https://info.digitolservices.com/blog/topic/small-business) [Previous](https://info.digitolservices.com/blog/topic/inbound-marketing/page/2) [All posts](https://info.digitolservices.com/blog/all) [Next](https://info.digitolservices.com/blog/topic/inbound-marketing/page/4) ### Subscribe to Email Updates ## ![Digitol Logo](https://info.digitolservices.com/hs-fs/hubfs/EandS_Solutions/Blog_Images/DIGITOL_logo_HiRes.png?width=200&name=DIGITOL_logo_HiRes.png "Digitol Logo") Become a founding member of our Digital Business Transformation Service! Learn more with a no-obligation phone consultation. [![Learn More](https://no-cache.hubspot.com/cta/default/885654/cef2e462-845b-41a2-b17e-511743e2c14c.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/cef2e462-845b-41a2-b17e-511743e2c14c) ### The Office Products Trilogy ##### Free e-Books Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations. **Book 1** - *The Path to a Business Transformation* [![Free e-Book DIGITAL TRANSFORMATION Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc) **Book 2** - *Mergers & Acquisitions: A $20 Billion Growth Opportunity* [![Free e-Book MERGERS & ACQUISITIONS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e492f60b-40c4-47ac-a016-98d7aed323f4.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e492f60b-40c4-47ac-a016-98d7aed323f4) **Book 3** - *How the Industry has Failed the Resellers* [![Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11) ### Calculating Returns ##### For your Digital Strategy The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data! **Check out our suite of Business Calculators!** - Break the problem down into manageable segments. - Interactive - experiment and watch the results. - Develop a better understanding of how to translate effort into results. **Essential business tools to help you manage your digital transformation!** [![Calculators Click Here](https://no-cache.hubspot.com/cta/default/885654/061e5699-fff0-4e75-a389-3429d133ef87.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/061e5699-fff0-4e75-a389-3429d133ef87) ### Business Projection Model Built to demonstrate a path for the growth and profit potential that can be achieved in either the office products or equipment channel when leveraging an integrated business platform designed for the 21st-century digital environment! Access our* FREE* proprietary business projection model. [![Financial Plan Modeling Platform Start Here](https://no-cache.hubspot.com/cta/default/885654/13deb993-4160-408a-b023-b55419f42867.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/13deb993-4160-408a-b023-b55419f42867) ### IT Scorecard Access our proprietary Information Technology scorecard. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform. Once an integrated technology platform is established, then start to have some fun transforming your business, leveraging business intelligence alongside **your** personality in **your** market. [![Access Free IT Scorecard](https://no-cache.hubspot.com/cta/default/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304) ### Posts by Topic - [Business Transformation (101)](https://info.digitolservices.com/blog/topic/business-transformation) - [Industry News (43)](https://info.digitolservices.com/blog/topic/industry-news) - [Web Traffic (37)](https://info.digitolservices.com/blog/topic/web-traffic) - [Small Business (30)](https://info.digitolservices.com/blog/topic/small-business) - [E-commerce (26)](https://info.digitolservices.com/blog/topic/e-commerce) - [Inbound Marketing (26)](https://info.digitolservices.com/blog/topic/inbound-marketing) - [Information Technology (26)](https://info.digitolservices.com/blog/topic/information-technology) - [Social Media (21)](https://info.digitolservices.com/blog/topic/social-media) - [Intellectual Property (16)](https://info.digitolservices.com/blog/topic/intellectual-property) - [Mergers & Acquisitions (11)](https://info.digitolservices.com/blog/topic/mergers-acquisitions) - [Business Planning (8)](https://info.digitolservices.com/blog/topic/business-planning) - [CRM (5)](https://info.digitolservices.com/blog/topic/crm) - [Big Data (4)](https://info.digitolservices.com/blog/topic/big-data) - [Channel Convergence (2)](https://info.digitolservices.com/blog/topic/channel-convergence) - [Operations Management (1)](https://info.digitolservices.com/blog/topic/operations-management) see all ### [Relevant Reading](http://blog.eandssolutions.com/blog/rss.xml) ### Free Tools - [Business Projection Model](https://info.eandssolutions.com/why-must-you-have-a-financial-plan) - [Business Transformation eBook](https://info.eandssolutions.com/building-blocks-for-restructuring-a-business-for-success) - [IT Scorecard](https://info.eandssolutions.com/it-platform-for-small-biz-to-compete-in-digital-world) ### Contact Us Executive & Strategic Solutions LLC P.O. 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