--- title: The Great Office Supplies Caper | Information Technology description: Information Technology | Office Products & Business Equipment Resellers and their future prospects in the Digital Workplace --- [![Digitol Services](https://info.digitolservices.com/hs-fs/hubfs/Digitol%20%26%20E%26S%20Co-Branding%20Logo.png?width=131&height=64&name=Digitol%20%26%20E%26S%20Co-Branding%20Logo.png "Digitol Services")](https://www.EandSsolutions.com) - [Home](https://eandssolutions.com) - [About Us](https://eandssolutions.com/about-us/) - [About Us](https://eandssolutions.com/about-us/) - [Endorsements](https://eandssolutions.com/about-us/endorsements/) - [Privacy Policy](https://eandssolutions.com/about-us/privacy-policy/) - [Expertise](https://eandssolutions.com/expertise/) - [Business](https://eandssolutions.com/business/) - [Finance](https://eandssolutions.com/business/finance/) - [Planning & Strategy](https://eandssolutions.com/business/business-planning/) - [Operations Management](https://eandssolutions.com/business/operations-management/) - [Supply Chain](https://eandssolutions.com/business/supply-chain-for-small-business/) - [Intellectual Property](https://eandssolutions.com/business/intellectual-property/) - [Mergers and Acquisitions](http://eandssolutions.com/business/mergers-and-acquisitions/) - [Sales & Marketing](https://eandssolutions.com/sales-marketing/) - [CRM](https://eandssolutions.com/sales-marketing/crm/) - [E-commerce](https://eandssolutions.com/sales-marketing/e-commerce/) - [Digital Marketing](https://eandssolutions.com/sales-marketing/digital-marketing/) - [Social Media Strategy](https://eandssolutions.com/sales-marketing/social-media-strategy/) - [Sales Channel Development](https://eandssolutions.com/sales-marketing/sales-channel-development/) - [Technology](http://eandssolutions.com/technology/) - [IT Systems](https://eandssolutions.com/technology/it-systems/) - [Software Development](https://eandssolutions.com/technology/software/) - [Digitol](https://eandssolutions.com/digitol-solution/) - [Free Tools](https://eandssolutions.com/free-tools/) - [Blog](http://blog.eandssolutions.com/blog) - [Contact Us](http://blog.eandssolutions.com/contact) Search … Search ![keyboard2.jpg](https://info.digitolservices.com/hs-fs/hubfs/ExecutiveStrategicSolutions_Sep2016/Layout/keyboard2.jpg?width=1280&name=keyboard2.jpg "keyboard2.jpg") # The Great Office Supplies Caper ## [A Self-Financing Technology Solution for Independent Resellers](https://info.digitolservices.com/blog/the-technology-solution) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 5/29/19 7:51 AM - [Tweet](https://twitter.com/share) Diligent readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding [business transformation article](https://info.digitolservices.com/blog/digital-business-transformation-requirements-for-independent-resellers) that showed projected web traffic over a four-year transformation period. We didn't... [Read More](https://info.digitolservices.com/blog/the-technology-solution) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/the-technology-solution#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology) ## [A website is one thing, but how to get web traffic to it is another!](https://info.digitolservices.com/blog/a-website-is-one-thing-but-how-to-get-web-traffic-to-it-is-another) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 2/6/19 7:43 AM - [Tweet](https://twitter.com/share) Access to the internet started to become widely available in the mid-1990s. Now, almost 25 years later, the scope of what can be accomplished online bears little resemblance to those early days as the underlying technology continues to advance at a... [Read More](https://info.digitolservices.com/blog/a-website-is-one-thing-but-how-to-get-web-traffic-to-it-is-another) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/a-website-is-one-thing-but-how-to-get-web-traffic-to-it-is-another#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology) ## [Barriers Blocking the Independents Alternative Value Proposition](https://info.digitolservices.com/blog/barriers-blocking-the-independents-alternative-value-proposition) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 1/23/19 8:22 AM - [Tweet](https://twitter.com/share) We have built a case that there is little opportunity for independent resellers to grow in a shrinking market without improving their value proposition. However, growing in a shrinking market means increasing market share, an objective which is... [Read More](https://info.digitolservices.com/blog/barriers-blocking-the-independents-alternative-value-proposition) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/barriers-blocking-the-independents-alternative-value-proposition#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology) ## [Benefits of Technology and the Independent Reseller](https://info.digitolservices.com/blog/technology-and-the-independent-reseller) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 1/11/19 8:02 AM - [Tweet](https://twitter.com/share) Many independent resellers are finding themselves in a situation where, not only have they fallen behind the technology curve, they may have also relinquished significant elements of control over their business to third-party providers, some of whom... [Read More](https://info.digitolservices.com/blog/technology-and-the-independent-reseller) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/technology-and-the-independent-reseller#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology) ## [Where's the Soft Underbelly in the Office Products & Equipment Industry?](https://info.digitolservices.com/blog/wheres-the-other-soft-underbelly-in-the-office-products-equipment-industry) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 9/11/17 7:58 AM - [Tweet](https://twitter.com/share) In our previous article, while exploring the weak points of the office products and equipment industry, we focused on the independent resellers and the competitive forces currently squeezing the life out of them. We introduced the concept of the... [Read More](https://info.digitolservices.com/blog/wheres-the-other-soft-underbelly-in-the-office-products-equipment-industry) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/wheres-the-other-soft-underbelly-in-the-office-products-equipment-industry#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology), [Industry News](https://info.digitolservices.com/blog/topic/industry-news) ## [Office Products Resellers - an Analog Vs Digital Outlook](https://info.digitolservices.com/blog/office-products-resellers-an-analog-vs.-digital-outlook) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 7/11/17 7:50 AM - [Tweet](https://twitter.com/share) If there's any consensus among office products resellers it would probably be that the business outlook is tough. Most are experiencing loss of base revenue and profits in a mature market that, while still over $200 billion in annual retail dollars,... [Read More](https://info.digitolservices.com/blog/office-products-resellers-an-analog-vs.-digital-outlook) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/office-products-resellers-an-analog-vs.-digital-outlook#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology) ## [Email Marketing, Campaign Goals and Measuring the ROI!](https://info.digitolservices.com/blog/email-marketing-campaign-goals-and-measuring-the-roi) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 5/23/17 8:27 AM - [Tweet](https://twitter.com/share) If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact... [Read More](https://info.digitolservices.com/blog/email-marketing-campaign-goals-and-measuring-the-roi) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/email-marketing-campaign-goals-and-measuring-the-roi#comments-listing) Topics: [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) [All posts](https://info.digitolservices.com/blog/all) [Next](https://info.digitolservices.com/blog/topic/information-technology/page/2) ### Subscribe to Email Updates ## ![Digitol Logo](https://info.digitolservices.com/hs-fs/hubfs/EandS_Solutions/Blog_Images/DIGITOL_logo_HiRes.png?width=200&name=DIGITOL_logo_HiRes.png "Digitol Logo") Become a founding member of our Digital Business Transformation Service! Learn more with a no-obligation phone consultation. [![Learn More](https://no-cache.hubspot.com/cta/default/885654/cef2e462-845b-41a2-b17e-511743e2c14c.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/cef2e462-845b-41a2-b17e-511743e2c14c) ### The Office Products Trilogy ##### Free e-Books Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations. **Book 1** - *The Path to a Business Transformation* [![Free e-Book DIGITAL TRANSFORMATION Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc) **Book 2** - *Mergers & Acquisitions: A $20 Billion Growth Opportunity* [![Free e-Book MERGERS & ACQUISITIONS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e492f60b-40c4-47ac-a016-98d7aed323f4.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e492f60b-40c4-47ac-a016-98d7aed323f4) **Book 3** - *How the Industry has Failed the Resellers* [![Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11) ### Calculating Returns ##### For your Digital Strategy The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data! **Check out our suite of Business Calculators!** - Break the problem down into manageable segments. - Interactive - experiment and watch the results. - Develop a better understanding of how to translate effort into results. **Essential business tools to help you manage your digital transformation!** [![Calculators Click Here](https://no-cache.hubspot.com/cta/default/885654/061e5699-fff0-4e75-a389-3429d133ef87.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/061e5699-fff0-4e75-a389-3429d133ef87) ### Business Projection Model Built to demonstrate a path for the growth and profit potential that can be achieved in either the office products or equipment channel when leveraging an integrated business platform designed for the 21st-century digital environment! Access our* FREE* proprietary business projection model. [![Financial Plan Modeling Platform Start Here](https://no-cache.hubspot.com/cta/default/885654/13deb993-4160-408a-b023-b55419f42867.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/13deb993-4160-408a-b023-b55419f42867) ### IT Scorecard Access our proprietary Information Technology scorecard. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform. Once an integrated technology platform is established, then start to have some fun transforming your business, leveraging business intelligence alongside **your** personality in **your** market. [![Access Free IT Scorecard](https://no-cache.hubspot.com/cta/default/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304) ### Posts by Topic - [Business Transformation (101)](https://info.digitolservices.com/blog/topic/business-transformation) - [Industry News (43)](https://info.digitolservices.com/blog/topic/industry-news) - [Web Traffic (37)](https://info.digitolservices.com/blog/topic/web-traffic) - [Small Business (30)](https://info.digitolservices.com/blog/topic/small-business) - [E-commerce (26)](https://info.digitolservices.com/blog/topic/e-commerce) - [Inbound Marketing (26)](https://info.digitolservices.com/blog/topic/inbound-marketing) - [Information Technology (26)](https://info.digitolservices.com/blog/topic/information-technology) - [Social Media (21)](https://info.digitolservices.com/blog/topic/social-media) - [Intellectual Property (16)](https://info.digitolservices.com/blog/topic/intellectual-property) - [Mergers & Acquisitions (11)](https://info.digitolservices.com/blog/topic/mergers-acquisitions) - [Business Planning (8)](https://info.digitolservices.com/blog/topic/business-planning) - [CRM (5)](https://info.digitolservices.com/blog/topic/crm) - [Big Data (4)](https://info.digitolservices.com/blog/topic/big-data) - [Channel Convergence (2)](https://info.digitolservices.com/blog/topic/channel-convergence) - [Operations Management (1)](https://info.digitolservices.com/blog/topic/operations-management) see all ### [Relevant Reading](http://blog.eandssolutions.com/blog/rss.xml) ### Free Tools - [Business Projection Model](https://info.eandssolutions.com/why-must-you-have-a-financial-plan) - [Business Transformation eBook](https://info.eandssolutions.com/building-blocks-for-restructuring-a-business-for-success) - [IT Scorecard](https://info.eandssolutions.com/it-platform-for-small-biz-to-compete-in-digital-world) ### Contact Us Executive & Strategic Solutions LLC P.O. 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