--- title: The Great Office Supplies Caper | Social Media description: Social Media | Office Products & Business Equipment Resellers and their future prospects in the Digital Workplace --- [![Digitol Services](https://info.digitolservices.com/hs-fs/hubfs/Digitol%20%26%20E%26S%20Co-Branding%20Logo.png?width=131&height=64&name=Digitol%20%26%20E%26S%20Co-Branding%20Logo.png "Digitol Services")](https://www.EandSsolutions.com) - [Home](https://eandssolutions.com) - [About Us](https://eandssolutions.com/about-us/) - [About Us](https://eandssolutions.com/about-us/) - [Endorsements](https://eandssolutions.com/about-us/endorsements/) - [Privacy Policy](https://eandssolutions.com/about-us/privacy-policy/) - [Expertise](https://eandssolutions.com/expertise/) - [Business](https://eandssolutions.com/business/) - [Finance](https://eandssolutions.com/business/finance/) - [Planning & Strategy](https://eandssolutions.com/business/business-planning/) - [Operations Management](https://eandssolutions.com/business/operations-management/) - [Supply Chain](https://eandssolutions.com/business/supply-chain-for-small-business/) - [Intellectual Property](https://eandssolutions.com/business/intellectual-property/) - [Mergers and Acquisitions](http://eandssolutions.com/business/mergers-and-acquisitions/) - [Sales & Marketing](https://eandssolutions.com/sales-marketing/) - [CRM](https://eandssolutions.com/sales-marketing/crm/) - [E-commerce](https://eandssolutions.com/sales-marketing/e-commerce/) - [Digital Marketing](https://eandssolutions.com/sales-marketing/digital-marketing/) - [Social Media Strategy](https://eandssolutions.com/sales-marketing/social-media-strategy/) - [Sales Channel Development](https://eandssolutions.com/sales-marketing/sales-channel-development/) - [Technology](http://eandssolutions.com/technology/) - [IT Systems](https://eandssolutions.com/technology/it-systems/) - [Software Development](https://eandssolutions.com/technology/software/) - [Digitol](https://eandssolutions.com/digitol-solution/) - [Free Tools](https://eandssolutions.com/free-tools/) - [Blog](http://blog.eandssolutions.com/blog) - [Contact Us](http://blog.eandssolutions.com/contact) Search … Search ![keyboard2.jpg](https://info.digitolservices.com/hs-fs/hubfs/ExecutiveStrategicSolutions_Sep2016/Layout/keyboard2.jpg?width=1280&name=keyboard2.jpg "keyboard2.jpg") # The Great Office Supplies Caper ## [Office Products Resellers - an Analog Vs Digital Outlook](https://info.digitolservices.com/blog/office-products-resellers-an-analog-vs.-digital-outlook) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 7/11/17 7:50 AM - [Tweet](https://twitter.com/share) If there's any consensus among office products resellers it would probably be that the business outlook is tough. Most are experiencing loss of base revenue and profits in a mature market that, while still over $200 billion in annual retail dollars,... [Read More](https://info.digitolservices.com/blog/office-products-resellers-an-analog-vs.-digital-outlook) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/office-products-resellers-an-analog-vs.-digital-outlook#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology) ## [Why Must Social Audience Development be Made a High Priority?](https://info.digitolservices.com/blog/why-should-social-audience-development-be-made-a-high-priority) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 6/13/17 7:58 AM - [Tweet](https://twitter.com/share) Remember the days when you secured your Yellow Pages listing in the "telephone directory style" publication that was actually printed and physically distributed to millions of people around the country? You probably do, it wasn't that long ago, and... [Read More](https://info.digitolservices.com/blog/why-should-social-audience-development-be-made-a-high-priority) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/why-should-social-audience-development-be-made-a-high-priority#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Take Your Blinkers Off! 12 Steps to Digital Business Transformations!](https://info.digitolservices.com/blog/take-your-blinkers-off-12-steps-to-digital-business-transformations) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 6/1/17 7:41 AM - [Tweet](https://twitter.com/share) Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament. > Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to... [Read More](https://info.digitolservices.com/blog/take-your-blinkers-off-12-steps-to-digital-business-transformations) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/take-your-blinkers-off-12-steps-to-digital-business-transformations#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Small Business](https://info.digitolservices.com/blog/topic/small-business), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [The Most Important Graphic for Digital Transformation You'll Ever See!](https://info.digitolservices.com/blog/the-most-important-graphic-for-digital-transformation-youll-ever-see) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 5/30/17 7:52 AM - [Tweet](https://twitter.com/share) We're in a digital world and never has so much information been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world then you're going out of business. Maybe not... [Read More](https://info.digitolservices.com/blog/the-most-important-graphic-for-digital-transformation-youll-ever-see) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/the-most-important-graphic-for-digital-transformation-youll-ever-see#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Office Products Resellers, Buyer Personas and the Buyer's Journey](https://info.digitolservices.com/blog/office-products-resellers-buyer-personas-and-the-buyers-journey) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 4/26/17 7:49 AM - [Tweet](https://twitter.com/share) If you've followed the first two blogs in this series you'll know it [may be possible to earn a 3,800% return on funds invested](https://info.digitolservices.com/blog/office-products-resellers-and-the-importance-of-email-marketing) when operating amongst the elite of email marketers. However, to get up among the elite requires a whole bunch of email... [Read More](https://info.digitolservices.com/blog/office-products-resellers-buyer-personas-and-the-buyers-journey) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/office-products-resellers-buyer-personas-and-the-buyers-journey#comments-listing) Topics: [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Office Products Resellers & The Importance of Email Marketing](https://info.digitolservices.com/blog/office-products-resellers-and-the-importance-of-email-marketing) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 4/18/17 7:58 AM - [Tweet](https://twitter.com/share) Depending on who you talk to may depend on whether email marketing is considered obsolete or (at the other end of the scale) still the single most effective way to reach and engage with a relevant audience. [Read More](https://info.digitolservices.com/blog/office-products-resellers-and-the-importance-of-email-marketing) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/office-products-resellers-and-the-importance-of-email-marketing#comments-listing) Topics: [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Small Business](https://info.digitolservices.com/blog/topic/small-business), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Setting Digital Performance Goals for my Office Products Business!](https://info.digitolservices.com/blog/setting-digital-performance-goals-for-my-office-products-business) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 3/3/17 6:16 AM - [Tweet](https://twitter.com/share) Today we're placing ourselves back in the shoes of our office products reseller. Previously we completed a [self-assessment of the digital status of our Amarillo-based office products business](https://info.digitolservices.com/blog/self-assessment-of-the-digital-status-of-my-office-products-business) and, in so doing, set the baseline to establish goals for... [Read More](https://info.digitolservices.com/blog/setting-digital-performance-goals-for-my-office-products-business) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/setting-digital-performance-goals-for-my-office-products-business#comments-listing) Topics: [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Business Planning](https://info.digitolservices.com/blog/topic/business-planning), [Small Business](https://info.digitolservices.com/blog/topic/small-business), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) [All posts](https://info.digitolservices.com/blog/all) [Next](https://info.digitolservices.com/blog/topic/social-media/page/2) ### Subscribe to Email Updates ## ![Digitol Logo](https://info.digitolservices.com/hs-fs/hubfs/EandS_Solutions/Blog_Images/DIGITOL_logo_HiRes.png?width=200&name=DIGITOL_logo_HiRes.png "Digitol Logo") Become a founding member of our Digital Business Transformation Service! Learn more with a no-obligation phone consultation. [![Learn More](https://no-cache.hubspot.com/cta/default/885654/cef2e462-845b-41a2-b17e-511743e2c14c.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/cef2e462-845b-41a2-b17e-511743e2c14c) ### The Office Products Trilogy ##### Free e-Books Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations. **Book 1** - *The Path to a Business Transformation* [![Free e-Book DIGITAL TRANSFORMATION Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc) **Book 2** - *Mergers & Acquisitions: A $20 Billion Growth Opportunity* [![Free e-Book MERGERS & ACQUISITIONS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e492f60b-40c4-47ac-a016-98d7aed323f4.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e492f60b-40c4-47ac-a016-98d7aed323f4) **Book 3** - *How the Industry has Failed the Resellers* [![Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11) ### Calculating Returns ##### For your Digital Strategy The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data! **Check out our suite of Business Calculators!** - Break the problem down into manageable segments. - Interactive - experiment and watch the results. - Develop a better understanding of how to translate effort into results. **Essential business tools to help you manage your digital transformation!** [![Calculators Click Here](https://no-cache.hubspot.com/cta/default/885654/061e5699-fff0-4e75-a389-3429d133ef87.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/061e5699-fff0-4e75-a389-3429d133ef87) ### Business Projection Model Built to demonstrate a path for the growth and profit potential that can be achieved in either the office products or equipment channel when leveraging an integrated business platform designed for the 21st-century digital environment! Access our* FREE* proprietary business projection model. [![Financial Plan Modeling Platform Start Here](https://no-cache.hubspot.com/cta/default/885654/13deb993-4160-408a-b023-b55419f42867.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/13deb993-4160-408a-b023-b55419f42867) ### IT Scorecard Access our proprietary Information Technology scorecard. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform. Once an integrated technology platform is established, then start to have some fun transforming your business, leveraging business intelligence alongside **your** personality in **your** market. [![Access Free IT Scorecard](https://no-cache.hubspot.com/cta/default/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304) ### Posts by Topic - [Business Transformation (101)](https://info.digitolservices.com/blog/topic/business-transformation) - [Industry News (43)](https://info.digitolservices.com/blog/topic/industry-news) - [Web Traffic (37)](https://info.digitolservices.com/blog/topic/web-traffic) - [Small Business (30)](https://info.digitolservices.com/blog/topic/small-business) - [E-commerce (26)](https://info.digitolservices.com/blog/topic/e-commerce) - [Inbound Marketing (26)](https://info.digitolservices.com/blog/topic/inbound-marketing) - [Information Technology (26)](https://info.digitolservices.com/blog/topic/information-technology) - [Social Media (21)](https://info.digitolservices.com/blog/topic/social-media) - [Intellectual Property (16)](https://info.digitolservices.com/blog/topic/intellectual-property) - [Mergers & Acquisitions (11)](https://info.digitolservices.com/blog/topic/mergers-acquisitions) - [Business Planning (8)](https://info.digitolservices.com/blog/topic/business-planning) - [CRM (5)](https://info.digitolservices.com/blog/topic/crm) - [Big Data (4)](https://info.digitolservices.com/blog/topic/big-data) - [Channel Convergence (2)](https://info.digitolservices.com/blog/topic/channel-convergence) - [Operations Management (1)](https://info.digitolservices.com/blog/topic/operations-management) see all ### [Relevant Reading](http://blog.eandssolutions.com/blog/rss.xml) ### Free Tools - [Business Projection Model](https://info.eandssolutions.com/why-must-you-have-a-financial-plan) - [Business Transformation eBook](https://info.eandssolutions.com/building-blocks-for-restructuring-a-business-for-success) - [IT Scorecard](https://info.eandssolutions.com/it-platform-for-small-biz-to-compete-in-digital-world) ### Contact Us Executive & Strategic Solutions LLC P.O. 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