--- title: The Great Office Supplies Caper | Social Media (3) description: Social Media | Office Products & Business Equipment Resellers and their future prospects in the Digital Workplace (3) --- [![Digitol Services](https://info.digitolservices.com/hs-fs/hubfs/Digitol%20%26%20E%26S%20Co-Branding%20Logo.png?width=131&height=64&name=Digitol%20%26%20E%26S%20Co-Branding%20Logo.png "Digitol Services")](https://www.EandSsolutions.com) - [Home](https://eandssolutions.com) - [About Us](https://eandssolutions.com/about-us/) - [About Us](https://eandssolutions.com/about-us/) - [Endorsements](https://eandssolutions.com/about-us/endorsements/) - [Privacy Policy](https://eandssolutions.com/about-us/privacy-policy/) - [Expertise](https://eandssolutions.com/expertise/) - [Business](https://eandssolutions.com/business/) - [Finance](https://eandssolutions.com/business/finance/) - [Planning & Strategy](https://eandssolutions.com/business/business-planning/) - [Operations Management](https://eandssolutions.com/business/operations-management/) - [Supply Chain](https://eandssolutions.com/business/supply-chain-for-small-business/) - [Intellectual Property](https://eandssolutions.com/business/intellectual-property/) - [Mergers and Acquisitions](http://eandssolutions.com/business/mergers-and-acquisitions/) - [Sales & Marketing](https://eandssolutions.com/sales-marketing/) - [CRM](https://eandssolutions.com/sales-marketing/crm/) - [E-commerce](https://eandssolutions.com/sales-marketing/e-commerce/) - [Digital Marketing](https://eandssolutions.com/sales-marketing/digital-marketing/) - [Social Media Strategy](https://eandssolutions.com/sales-marketing/social-media-strategy/) - [Sales Channel Development](https://eandssolutions.com/sales-marketing/sales-channel-development/) - [Technology](http://eandssolutions.com/technology/) - [IT Systems](https://eandssolutions.com/technology/it-systems/) - [Software Development](https://eandssolutions.com/technology/software/) - [Digitol](https://eandssolutions.com/digitol-solution/) - [Free Tools](https://eandssolutions.com/free-tools/) - [Blog](http://blog.eandssolutions.com/blog) - [Contact Us](http://blog.eandssolutions.com/contact) Search … Search ![keyboard2.jpg](https://info.digitolservices.com/hs-fs/hubfs/ExecutiveStrategicSolutions_Sep2016/Layout/keyboard2.jpg?width=1280&name=keyboard2.jpg "keyboard2.jpg") # The Great Office Supplies Caper ## [Business Transformation Requirements For Office Products Resellers](https://info.digitolservices.com/blog/business-transformation-requirements-for-office-products-resellers) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 8/17/16 8:30 AM - [Tweet](https://twitter.com/share) ##### **Part 4 - So .... what's the web traffic development roadblock?** We've already established there's a [$20 billion growth opportunity in the office products industry](https://info.digitolservices.com/blog/developing-successful-e-commerce-for-small-business), and that there's already an experienced and knowledgeable sales organization in place... [Read More](https://info.digitolservices.com/blog/business-transformation-requirements-for-office-products-resellers) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/business-transformation-requirements-for-office-products-resellers#comments-listing) Topics: [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Business Planning](https://info.digitolservices.com/blog/topic/business-planning), [Big Data](https://info.digitolservices.com/blog/topic/big-data), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [​Small Business and Social Media](https://info.digitolservices.com/blog/small-business-and-social-media) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 3/22/16 9:42 AM - [Tweet](https://twitter.com/share) ### **Social Media & Small Business** Old school marketing may have been expensive and the returns on investment vague but the concept was simple for everyone to understand. Create an advertisement, publish it and hope someone engages. However, times have... [Read More](https://info.digitolservices.com/blog/small-business-and-social-media) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/small-business-and-social-media#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Small Business](https://info.digitolservices.com/blog/topic/small-business) ## [​​Digital Marketing For Small Business](https://info.digitolservices.com/blog/digital-marketing-for-small-business) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 3/7/16 10:45 AM - [Tweet](https://twitter.com/share) In some form or other, almost every aspect of our daily lives and the products and services we use, is transitioning at a rapid pace from "analog" to "digital". The business environment and challenges we face to be successful are therefore also... [Read More](https://info.digitolservices.com/blog/digital-marketing-for-small-business) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/digital-marketing-for-small-business#comments-listing) Topics: [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Small Business](https://info.digitolservices.com/blog/topic/small-business) ## [Creating & Preserving Enterprise Value for Office Supplies Dealerships](https://info.digitolservices.com/blog/creating-preserving-enterprise-value-for-an-office-supplies-dealership) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 9/1/15 3:43 PM - [Tweet](https://twitter.com/share) #### **INTRODUCTION** For a small office supplies business focused on day-to-day tasks and simple survival it’s quite easy to neglect longer-term objectives directed towards creating and preserving enterprise value. However, without a strategic plan... [Read More](https://info.digitolservices.com/blog/creating-preserving-enterprise-value-for-an-office-supplies-dealership) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/creating-preserving-enterprise-value-for-an-office-supplies-dealership#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce) ## [Office Supplies Dealerships and Revenue Growth in Declining Markets](https://info.digitolservices.com/blog/office-supplies-dealerships-and-revenue-growth-in-declining-markets) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 8/31/15 11:07 PM - [Tweet](https://twitter.com/share) #### INTRODUCTION The imaging supplies industry is a mature business and, according to various industry analysts, annual retail dollars are now declining along with printed page volumes. However, despite the decline in total spending the market remains... [Read More](https://info.digitolservices.com/blog/office-supplies-dealerships-and-revenue-growth-in-declining-markets) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/office-supplies-dealerships-and-revenue-growth-in-declining-markets#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology), [Industry News](https://info.digitolservices.com/blog/topic/industry-news) ## [Developing Digital Commerce Through Web Traffic & E-commerce](https://info.digitolservices.com/blog/developing-digital-commerce-through-web-traffic-e-commerce) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 8/31/15 4:51 PM - [Tweet](https://twitter.com/share) #### INTRODUCTION Web traffic - the holy grail of modern business and essential for office products resellers and e-commerce strategies. However, the thing is with developing sustainable relevant traffic is that it’s hard work, likely to take a long... [Read More](https://info.digitolservices.com/blog/developing-digital-commerce-through-web-traffic-e-commerce) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/developing-digital-commerce-through-web-traffic-e-commerce#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Information Technology](https://info.digitolservices.com/blog/topic/information-technology) ## [Independent Resellers and Social Media Marketing Strategy](https://info.digitolservices.com/blog/independent-resellers-and-social-media-marketing-strategy) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 8/31/15 2:58 PM - [Tweet](https://twitter.com/share) #### INTRODUCTION Back in 2009 or so, I asked our marketing manager what we should be doing in terms of our business strategy and social media. I was both concerned and intrigued with what was going on with the use of social media marketing in small... [Read More](https://info.digitolservices.com/blog/independent-resellers-and-social-media-marketing-strategy) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/independent-resellers-and-social-media-marketing-strategy#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Social Media](https://info.digitolservices.com/blog/topic/social-media) [Previous](https://info.digitolservices.com/blog/topic/social-media/page/2) [All posts](https://info.digitolservices.com/blog/all) ### Subscribe to Email Updates ## ![Digitol Logo](https://info.digitolservices.com/hs-fs/hubfs/EandS_Solutions/Blog_Images/DIGITOL_logo_HiRes.png?width=200&name=DIGITOL_logo_HiRes.png "Digitol Logo") Become a founding member of our Digital Business Transformation Service! Learn more with a no-obligation phone consultation. [![Learn More](https://no-cache.hubspot.com/cta/default/885654/cef2e462-845b-41a2-b17e-511743e2c14c.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/cef2e462-845b-41a2-b17e-511743e2c14c) ### The Office Products Trilogy ##### Free e-Books Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations. **Book 1** - *The Path to a Business Transformation* [![Free e-Book DIGITAL TRANSFORMATION Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc) **Book 2** - *Mergers & Acquisitions: A $20 Billion Growth Opportunity* [![Free e-Book MERGERS & ACQUISITIONS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e492f60b-40c4-47ac-a016-98d7aed323f4.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e492f60b-40c4-47ac-a016-98d7aed323f4) **Book 3** - *How the Industry has Failed the Resellers* [![Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11) ### Calculating Returns ##### For your Digital Strategy The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data! **Check out our suite of Business Calculators!** - Break the problem down into manageable segments. - Interactive - experiment and watch the results. - Develop a better understanding of how to translate effort into results. **Essential business tools to help you manage your digital transformation!** [![Calculators Click Here](https://no-cache.hubspot.com/cta/default/885654/061e5699-fff0-4e75-a389-3429d133ef87.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/061e5699-fff0-4e75-a389-3429d133ef87) ### Business Projection Model Built to demonstrate a path for the growth and profit potential that can be achieved in either the office products or equipment channel when leveraging an integrated business platform designed for the 21st-century digital environment! Access our* FREE* proprietary business projection model. [![Financial Plan Modeling Platform Start Here](https://no-cache.hubspot.com/cta/default/885654/13deb993-4160-408a-b023-b55419f42867.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/13deb993-4160-408a-b023-b55419f42867) ### IT Scorecard Access our proprietary Information Technology scorecard. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform. Once an integrated technology platform is established, then start to have some fun transforming your business, leveraging business intelligence alongside **your** personality in **your** market. [![Access Free IT Scorecard](https://no-cache.hubspot.com/cta/default/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304) ### Posts by Topic - [Business Transformation (101)](https://info.digitolservices.com/blog/topic/business-transformation) - [Industry News (43)](https://info.digitolservices.com/blog/topic/industry-news) - [Web Traffic (37)](https://info.digitolservices.com/blog/topic/web-traffic) - [Small Business (30)](https://info.digitolservices.com/blog/topic/small-business) - [E-commerce (26)](https://info.digitolservices.com/blog/topic/e-commerce) - [Inbound Marketing (26)](https://info.digitolservices.com/blog/topic/inbound-marketing) - [Information Technology (26)](https://info.digitolservices.com/blog/topic/information-technology) - [Social Media (21)](https://info.digitolservices.com/blog/topic/social-media) - [Intellectual Property (16)](https://info.digitolservices.com/blog/topic/intellectual-property) - [Mergers & Acquisitions (11)](https://info.digitolservices.com/blog/topic/mergers-acquisitions) - [Business Planning (8)](https://info.digitolservices.com/blog/topic/business-planning) - [CRM (5)](https://info.digitolservices.com/blog/topic/crm) - [Big Data (4)](https://info.digitolservices.com/blog/topic/big-data) - [Channel Convergence (2)](https://info.digitolservices.com/blog/topic/channel-convergence) - [Operations Management (1)](https://info.digitolservices.com/blog/topic/operations-management) see all ### [Relevant Reading](http://blog.eandssolutions.com/blog/rss.xml) ### Free Tools - [Business Projection Model](https://info.eandssolutions.com/why-must-you-have-a-financial-plan) - [Business Transformation eBook](https://info.eandssolutions.com/building-blocks-for-restructuring-a-business-for-success) - [IT Scorecard](https://info.eandssolutions.com/it-platform-for-small-biz-to-compete-in-digital-world) ### Contact Us Executive & Strategic Solutions LLC P.O. 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