--- title: The Great Office Supplies Caper | Web Traffic description: Web Traffic | Office Products & Business Equipment Resellers and their future prospects in the Digital Workplace --- [![Digitol Services](https://info.digitolservices.com/hs-fs/hubfs/Digitol%20%26%20E%26S%20Co-Branding%20Logo.png?width=131&height=64&name=Digitol%20%26%20E%26S%20Co-Branding%20Logo.png "Digitol Services")](https://www.EandSsolutions.com) - [Home](https://eandssolutions.com) - [About Us](https://eandssolutions.com/about-us/) - [About Us](https://eandssolutions.com/about-us/) - [Endorsements](https://eandssolutions.com/about-us/endorsements/) - [Privacy Policy](https://eandssolutions.com/about-us/privacy-policy/) - [Expertise](https://eandssolutions.com/expertise/) - [Business](https://eandssolutions.com/business/) - [Finance](https://eandssolutions.com/business/finance/) - [Planning & Strategy](https://eandssolutions.com/business/business-planning/) - [Operations Management](https://eandssolutions.com/business/operations-management/) - [Supply Chain](https://eandssolutions.com/business/supply-chain-for-small-business/) - [Intellectual Property](https://eandssolutions.com/business/intellectual-property/) - [Mergers and Acquisitions](http://eandssolutions.com/business/mergers-and-acquisitions/) - [Sales & Marketing](https://eandssolutions.com/sales-marketing/) - [CRM](https://eandssolutions.com/sales-marketing/crm/) - [E-commerce](https://eandssolutions.com/sales-marketing/e-commerce/) - [Digital Marketing](https://eandssolutions.com/sales-marketing/digital-marketing/) - [Social Media Strategy](https://eandssolutions.com/sales-marketing/social-media-strategy/) - [Sales Channel Development](https://eandssolutions.com/sales-marketing/sales-channel-development/) - [Technology](http://eandssolutions.com/technology/) - [IT Systems](https://eandssolutions.com/technology/it-systems/) - [Software Development](https://eandssolutions.com/technology/software/) - [Digitol](https://eandssolutions.com/digitol-solution/) - [Free Tools](https://eandssolutions.com/free-tools/) - [Blog](http://blog.eandssolutions.com/blog) - [Contact Us](http://blog.eandssolutions.com/contact) Search … Search ![keyboard2.jpg](https://info.digitolservices.com/hs-fs/hubfs/ExecutiveStrategicSolutions_Sep2016/Layout/keyboard2.jpg?width=1280&name=keyboard2.jpg "keyboard2.jpg") # The Great Office Supplies Caper ## [Digital Business Transformation Requirements for Independent Resellers](https://info.digitolservices.com/blog/digital-business-transformation-requirements-for-independent-resellers) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 4/23/19 7:38 AM - [Tweet](https://twitter.com/share) We've argued there's a $20 billion growth opportunity associated with replacement ink and toner cartridges, a $25 billion category that underpins the entire $150 billion plus office industry. However, it's an opportunity that remains difficult to... [Read More](https://info.digitolservices.com/blog/digital-business-transformation-requirements-for-independent-resellers) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/digital-business-transformation-requirements-for-independent-resellers#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [The Science You Need to Know for Developing Website Visits](https://info.digitolservices.com/blog/the-science-you-need-to-know-for-developing-website-visits) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 3/21/19 7:39 AM - [Tweet](https://twitter.com/share) We have focused on publishing material to build a strong foundation for our argument that the website plays a critical role as the platform for content designed to cater to the interests of researching buyers. In the context of the 70%+ of buyers'... [Read More](https://info.digitolservices.com/blog/the-science-you-need-to-know-for-developing-website-visits) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/the-science-you-need-to-know-for-developing-website-visits#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Content marketing strategies and the resellers business survival](https://info.digitolservices.com/blog/content-marketing-strategies-and-the-resellers-business-survival) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 2/27/19 7:36 AM - [Tweet](https://twitter.com/share) It's logical - if a business has a poor-quality website that lacks features necessary to turn a visit into a value-add experience, then there's not much point trying to develop traffic to that site. It's also logical that, if an investment *has* been... [Read More](https://info.digitolservices.com/blog/content-marketing-strategies-and-the-resellers-business-survival) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/content-marketing-strategies-and-the-resellers-business-survival#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Why Must Resellers Approach E-commerce Strategy Differently?](https://info.digitolservices.com/blog/why-must-independent-op-and-oe-resellers-approach-ecommerce-differently) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 10/11/17 7:28 AM - [Tweet](https://twitter.com/share) Over the last decade or so, there are only a handful of office products (and virtually no business equipment) resellers who have developed successful e-commerce revenue streams. Despite the decline in North American reseller numbers during this time... [Read More](https://info.digitolservices.com/blog/why-must-independent-op-and-oe-resellers-approach-ecommerce-differently) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/why-must-independent-op-and-oe-resellers-approach-ecommerce-differently#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [What's More Important? Website Traffic or E-commerce?](https://info.digitolservices.com/blog/whats-more-important-web-traffic-or-e-commerce) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 8/8/17 7:56 AM - [Tweet](https://twitter.com/share) We've asked the question of office products resellers many times about how important e-commerce is for their future and, the majority of times, the answer comes back that it's "mission critical". However, success stories are few and far between for... [Read More](https://info.digitolservices.com/blog/whats-more-important-web-traffic-or-e-commerce) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/whats-more-important-web-traffic-or-e-commerce#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Inbound Marketing](https://info.digitolservices.com/blog/topic/inbound-marketing), [E-commerce](https://info.digitolservices.com/blog/topic/e-commerce), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Why Must Social Audience Development be Made a High Priority?](https://info.digitolservices.com/blog/why-should-social-audience-development-be-made-a-high-priority) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 6/13/17 7:58 AM - [Tweet](https://twitter.com/share) Remember the days when you secured your Yellow Pages listing in the "telephone directory style" publication that was actually printed and physically distributed to millions of people around the country? You probably do, it wasn't that long ago, and... [Read More](https://info.digitolservices.com/blog/why-should-social-audience-development-be-made-a-high-priority) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/why-should-social-audience-development-be-made-a-high-priority#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) ## [Take Your Blinkers Off! 12 Steps to Digital Business Transformations!](https://info.digitolservices.com/blog/take-your-blinkers-off-12-steps-to-digital-business-transformations) by [Ian M. Elliott](https://info.digitolservices.com/blog/author/ian-m-elliott) | 6/1/17 7:41 AM - [Tweet](https://twitter.com/share) Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament. > Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to... [Read More](https://info.digitolservices.com/blog/take-your-blinkers-off-12-steps-to-digital-business-transformations) 0 Comments [Click here to read/write comments](https://info.digitolservices.com/blog/take-your-blinkers-off-12-steps-to-digital-business-transformations#comments-listing) Topics: [Business Transformation](https://info.digitolservices.com/blog/topic/business-transformation), [Social Media](https://info.digitolservices.com/blog/topic/social-media), [Small Business](https://info.digitolservices.com/blog/topic/small-business), [Web Traffic](https://info.digitolservices.com/blog/topic/web-traffic) [All posts](https://info.digitolservices.com/blog/all) [Next](https://info.digitolservices.com/blog/topic/web-traffic/page/2) ### Subscribe to Email Updates ## ![Digitol Logo](https://info.digitolservices.com/hs-fs/hubfs/EandS_Solutions/Blog_Images/DIGITOL_logo_HiRes.png?width=200&name=DIGITOL_logo_HiRes.png "Digitol Logo") Become a founding member of our Digital Business Transformation Service! Learn more with a no-obligation phone consultation. [![Learn More](https://no-cache.hubspot.com/cta/default/885654/cef2e462-845b-41a2-b17e-511743e2c14c.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/cef2e462-845b-41a2-b17e-511743e2c14c) ### The Office Products Trilogy ##### Free e-Books Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations. **Book 1** - *The Path to a Business Transformation* [![Free e-Book DIGITAL TRANSFORMATION Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e5cfbfc9-5025-45bf-aae4-8667e0394fdc) **Book 2** - *Mergers & Acquisitions: A $20 Billion Growth Opportunity* [![Free e-Book MERGERS & ACQUISITIONS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/e492f60b-40c4-47ac-a016-98d7aed323f4.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/e492f60b-40c4-47ac-a016-98d7aed323f4) **Book 3** - *How the Industry has Failed the Resellers* [![Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access](https://no-cache.hubspot.com/cta/default/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/6050472f-7fae-4de4-b9f9-d25f0fc8be11) ### Calculating Returns ##### For your Digital Strategy The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data! **Check out our suite of Business Calculators!** - Break the problem down into manageable segments. - Interactive - experiment and watch the results. - Develop a better understanding of how to translate effort into results. **Essential business tools to help you manage your digital transformation!** [![Calculators Click Here](https://no-cache.hubspot.com/cta/default/885654/061e5699-fff0-4e75-a389-3429d133ef87.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/061e5699-fff0-4e75-a389-3429d133ef87) ### Business Projection Model Built to demonstrate a path for the growth and profit potential that can be achieved in either the office products or equipment channel when leveraging an integrated business platform designed for the 21st-century digital environment! Access our* FREE* proprietary business projection model. [![Financial Plan Modeling Platform Start Here](https://no-cache.hubspot.com/cta/default/885654/13deb993-4160-408a-b023-b55419f42867.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/13deb993-4160-408a-b023-b55419f42867) ### IT Scorecard Access our proprietary Information Technology scorecard. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform. Once an integrated technology platform is established, then start to have some fun transforming your business, leveraging business intelligence alongside **your** personality in **your** market. [![Access Free IT Scorecard](https://no-cache.hubspot.com/cta/default/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304.png)](https://cta-redirect.hubspot.com/cta/redirect/885654/8bd222da-4d6c-422c-92f3-5d4ba8006304) ### Posts by Topic - [Business Transformation (101)](https://info.digitolservices.com/blog/topic/business-transformation) - [Industry News (43)](https://info.digitolservices.com/blog/topic/industry-news) - [Web Traffic (37)](https://info.digitolservices.com/blog/topic/web-traffic) - [Small Business (30)](https://info.digitolservices.com/blog/topic/small-business) - [E-commerce (26)](https://info.digitolservices.com/blog/topic/e-commerce) - [Inbound Marketing (26)](https://info.digitolservices.com/blog/topic/inbound-marketing) - [Information Technology (26)](https://info.digitolservices.com/blog/topic/information-technology) - [Social Media (21)](https://info.digitolservices.com/blog/topic/social-media) - [Intellectual Property (16)](https://info.digitolservices.com/blog/topic/intellectual-property) - [Mergers & Acquisitions (11)](https://info.digitolservices.com/blog/topic/mergers-acquisitions) - [Business Planning (8)](https://info.digitolservices.com/blog/topic/business-planning) - [CRM (5)](https://info.digitolservices.com/blog/topic/crm) - [Big Data (4)](https://info.digitolservices.com/blog/topic/big-data) - [Channel Convergence (2)](https://info.digitolservices.com/blog/topic/channel-convergence) - [Operations Management (1)](https://info.digitolservices.com/blog/topic/operations-management) see all ### [Relevant Reading](http://blog.eandssolutions.com/blog/rss.xml) ### Free Tools - [Business Projection Model](https://info.eandssolutions.com/why-must-you-have-a-financial-plan) - [Business Transformation eBook](https://info.eandssolutions.com/building-blocks-for-restructuring-a-business-for-success) - [IT Scorecard](https://info.eandssolutions.com/it-platform-for-small-biz-to-compete-in-digital-world) ### Contact Us Executive & Strategic Solutions LLC P.O. 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